May 25 2017
Once again a welcomed slow down comes just in time for the staff to recoil after a long and plentiful snowbird season.
For over a year now, Hem Over Heels have been operating with extended hours to better serve its clientele. It took a while for people to find out that there was a place open for business after regular hours. That actually gave working people a chance to take care of their alterations and shoe repair needs during evening hours. But that comes at a price for the working staff at Hem Over Heels.
“We’ve seen a steady increase in traffic during those evening hours. Now, they are becoming some of the busiest hours on some days. And if more staff was available to work that evening shift, we would be even busier than we are now. Many calls to the store are from potential customers who would need for us to be available even longer than what we offer already. That is a good problem for us. We know the potential is there. We just need to find solutions to get there eventually”
That is the dilemma facing the ownership of the store that scores very high on the various review sites. Word of mouth is very strong and very positive when it comes to Hem Over Heels various services (alterations, shoe repair, embroidery and sharpening services). In recent years, there has been a steady increase in its reputation for being the place to go for alterations on Wedding gowns, prom dresses and evening gowns. “It is definitely the service that has seen the greatest increase in popularity amongst our clientele. The beauty about this is that it developed itself in a totally natural way. We were not pushing this segment in any particular way but word of mouth dictated the path to follow when it became suddenly clear we had become the “in” place for that type of work”.
“So now, my staff is actually happy to see summer arrive. Usually, employees are getting a bit anxious when the incoming work start to slow down at the end of the snowbird season. But this year, there is a new attitude. They don’t feel so insecure anymore. They know we will still be busy. But they also know that this will be the time to recoil and repair their tired bodies”. Josh (the owner) is also in need of a little break. “Working 12 to 16 hours a day (including weekends) keeps you young but it makes you age faster too… You still find some of these new muscles that are introducing themselves to you in a not so gentle way. They seem to tell you that they won’t be quiet no more and that they feel like they also deserve respect”.
Josh is also feeling the pain for his employees. So, in keeping with the tradition, the store hours will be reduced a bit this summer. But in respect for its new evening clientele, there will still be evening hours.
From June 1 to September 30, 2017, the new business hours will be:
Monday to Friday 9:00 AM to 7:00 PM
Saturdays 9:00 AM to 5:00 PM
Have a safe and happy summer everyone!
From the staff at Hem Over Heels